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Challenge Details
Sponsor
The Bold Italic
Prize Package
The winning idea of this challenge will be implemented on all new SFMTA vehicles, signage, correspondence, broadcast material, street furniture, and architecture.
In addition to becoming a part of San Francisco history, the winner will also receive a City and County of San Francisco Civic Innovation Award, a feature in The Bold Italic and an invitation to the Winner's Party at The Bold Italic headquarters. The winner will also receive two round trip tickets from Virgin America, while the top two finalists will receive one round trip ticket each. |
San Francisco is a city of diversity, passion, energy, grit, beauty, nature, openness, and love of life. The SFMTA is the agency that connects every part of the city, connecting people to places and people to people. What better way to unify the connections of our city than a sense of pride and love for San Francisco? The SFMTA is the energy below the surface building these connections. The theme: Love the city. It's a motto as much passion as reality. It's a reflection and an action. It unites our city and every connection within it. This logo represents a love of being human (moving people), a love of difference (modes of movement), a love of moving forward (transportation), and a love of unification (we're all in this together.) This unites the diversity of San Francisco into a single logo: a recognition that pedestrians, bikers, drivers, transit riders, are all simply humans. The heart points forward to recognize the constant motion of people in San Francisco. Included in this design is a video showcasing the coming together of multiple modes of transportation, and the people behind each of them, to form the logo itself. The buses reflect the multi-mode palette, using 5 diagonal striped colors. Also included in this design is a multi-color metro map reflecting the visual aesthetic of this design.
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| This project is made possible by the City and County of San Francisco, SPUR, the Mayor's Office of Neighborhood Services and the Department of Technology | |
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