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Challenge Details
Sponsor
The Bold Italic
Prize Package
The winning idea of this challenge will be implemented on all new SFMTA vehicles, signage, correspondence, broadcast material, street furniture, and architecture.
In addition to becoming a part of San Francisco history, the winner will also receive a City and County of San Francisco Civic Innovation Award, a feature in The Bold Italic and an invitation to the Winner's Party at The Bold Italic headquarters. The winner will also receive two round trip tickets from Virgin America, while the top two finalists will receive one round trip ticket each. |
San Francisco is a special city, with many beautiful places to go. SFMTA takes you there, whether you are you going up to the hills or down to the water. Whether you are going to work, hiking or surfing. Public transportation is about equal access and equal opportunity, and SFMTA is for everybody. The logo is a homage to a city that graciously lies in between the hills (green) and the water (blue). The gray negative space "T" is a reference to the city and its streets. It also sits a little lower than the other letters as a subtle reference to the underground portion of the system.
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| This project is made possible by the City and County of San Francisco, SPUR, the Mayor's Office of Neighborhood Services and the Department of Technology | |
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