Fresh and healthy foods are normally sold in their natural form or in a traditional form close to it. In the "fast food" industry, high calorie foods are packaged specifically for convenience. Focus on packaging healthy foods in forms that are easy to eat and cook, which might include pre-cooking. That way, unsophisticated consumers, like me, will want to buy the item. Also, consider spicing and flavoring foods, naturally of course, to spike the consumer's desire.
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