TenderROOTS Proposal

TenderROOTS Narrative - George the SRO resident

TenderROOTS Narrative - Julia the tech worker

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“Cultivating a rootsystem of food-centric resources”

Mission Statement:
Tender ROOTS grows, strengthens, and cultivates awareness of the existing Tenderloin food shed through physical and digital information sharing.

1. IDENTIFY existing food resources with the iconic Tender ROOTS sticker on storefronts, windows, and doors

2. SOW participating food resources by sharing events through a paper map and a website updated with real-time data

3. TEND: distribute the maps and website to social services agencies and existing food resources

4. HARVEST: celebrate and proliferate existing workshops and food events

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Roles + Benefits of Stakeholders

RESIDENTS
Roles: Program Ambassador, Participant in Programs
Benefits: Food Options, Empowerment, Employment Opportunities

COMMUNITY ORGANIZATIONS
Roles: Collaborator, Facilitator, Educator
Benefits: Visibility, Increased Programs

CENTRAL MARKET/TENDERLOIN
Roles: Program Area, Partner: Tenderloin Community Benefit District
Benefits: Social Sustainability, New Resources, Healthier Population

SF COMMUNITY
Roles: Partner: Food Security Task Force, SF-OWED
Benefit: Revitalization

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Branding Concepts:

Storefront Stickers
Existing food resources that sell fresh produce earn a Tender ROOTS Sticker and display the iconic carrot.

Tender ROOTS Map: Navigating the Rootsystem
A paper map available to residents and the public at social service agencies, cafes and public information booths.

Digital Database of Resources + Interactive Map
An online community bulletin board where organizations and residents can network, partner, and find current events.

Team: Jaclyn Le, Judith Mayer, Katrine Ofenstein, Kadi Franson, Marisha Farnsworth
Special thanks to: Sandra Manning, SRO Collaborative, Adrienne Markworth, Joseph Thomas, Peiyi Ko, Adaptive Path