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The SF Giants do rally throngs and win, so can we! It’s hard to understand the impacts of household energy usage in a meaningful way especially when it’s displayed in a total vacuum. www.Opower.com runs very successful programs that display individual energy usage in the context of your neighbors. Opower's users average ~5% reduction in energy usage! Opower actually makes it super easy to share individual household energy use. It’s called social.opower.com.
Let's catalyze SF residents to link their PG&E accounts to Opower with two-way incentives and civic gamification. This will;
-encourage people to share their residential energy data
-make it easier to understand their energy usage and reduce their energy usage
-develop a powerful sharing network capable of diffusing behavior change.

Here's how:
1) When someone links their PG&E account to the Opower site they’d get a small credit to a local store. Local stores are likely to net more business than they give away.
2) Create a sleek plug-in native to the Opower site where those with existing Opower accounts get an additional perks when they invite other SF residents to link their utility accounts. When someone they invite links their account to, both the invitee and inviter get a bigger perk, maybe admission to an SF museum of their choice?
3) Let's create official groups for San Francisco neighborhoods. Everyone on the Opower site is mapped into a neighborhood group according to zip code.
The zip code(s) with the most registrants on the Opower site after a certain amount of time gets some a super cool SF perk.
-Additional Sunday Streets event, early access to Giants Fanfest, block Party with local artists, or movie in a park in that neighborhood
The real value is something much more useful down the line: A social influence map that traces diffusion of information and civic action.