DO 5 THINGS - Gather Extra Supplies

DO 5 THINGS

Get 5 Things You Need

Get Food You Need/ Want

VIDEO

IMAGE

1

2

3

4

About two thirds of San Franciscans residents are NOT preparations for a major earthquake. LUNAR was presented with this problem as a “GOOD Design Challenge” by the American Institute for Architects, San Francisco Chapter, on behalf of the city’s Department of Emergency Management. Using the methodologies of user experience design, LUNAR conducted research with local residents and expert interviews with local officials. By understanding the motivations of residents and the goals of the city, we created a solution that promises to change behavior.

Our solution is a subscription service that affordably and gradually gets residents engaged in the process, learning and getting what they need to be prepared for an earthquake. The design result is a business that draws customers in to motivate residents to ever increasing levels of preparedness.

We chose to target Gen Y San Franciscans for our “SF Prep” project. There are other populations in the city we could have designed for, but given that Gen Y’s are thought leaders and tend not to plan for the future, we thought that if we could reach them, we could reach everyone. We worked with SFDEM to uncover insights into earthquake preparedness, and we developed concepts to reach this untapped market of residents.
We quickly discovered that people understand the importance of being prepared for an emergency, but they are also overwhelmed by the amount of “preparedness” information available. Most people think buying a kit means they’re “ready,” but kits can actually give us a false sense of security.

Our concept enables people to get started by creating an easy to use website-based subscription service that delivers a box per month with three things: one of the top preparedness items you should have, a to do card with a preparedness task to accomplish, and something you want – something that would make life more comfortable if you were stuck without power for a few days.