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Challenge Details
Sponsor
The Bold Italic
Prize Package
The winning idea of this challenge will be implemented on all new SFMTA vehicles, signage, correspondence, broadcast material, street furniture, and architecture.
In addition to becoming a part of San Francisco history, the winner will also receive a City and County of San Francisco Civic Innovation Award, a feature in The Bold Italic and an invitation to the Winner's Party at The Bold Italic headquarters. The winner will also receive two round trip tickets from Virgin America, while the top two finalists will receive one round trip ticket each. |
Muni has changed and evolved over the first 100 years of its life, and it will continue and change over its next 100. The SFMTA, now overseeing every aspect of movement in San Francisco, can pay tribute to the beginnings of public transportation in San Francisco through this logo. Reminding the viewer of the tokens riders used to pay fares with, the Golden Gate Token logo brings a modern feel to the classic token. Instantly recognizable and immediately memorable, the logo brings a deserving simplicity and elegance to the SFMTA.
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| This project is made possible by the City and County of San Francisco, SPUR, the Mayor's Office of Neighborhood Services and the Department of Technology | |
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