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The SFMTA represents our movement through San Francisco: our guide, our navigation, our compass.

This logo points the way through San Francisco, blending every mode we choose to use. While in the past, we've thought of public transportation as buses and trains, today we understand that movement through a city, no matter how it's done, weaves a fabric of connections to each other, to places, to our homes.

Using a geometric typeface and circular outline, this logo reminds us of a classic transportation system from a century ago, but points beyond: showing us where to go in the city, showing where the SFMTA is going in the future.

Each transportation mode is represented by a color, something which can be used to brand the work SFMTA does in each area. Buses and stops can reflect the cool blue of connecting the oceans. Bike share and bike lanes re highlighted in green, touting the environmental impact of biking. Cars, parking, and car sharing are shown in red, showcasing the boldness of their presence in our city. Pedestrian and walking is shown in yellow, reflecting the need for us to slow down and respect the most fundamental part of a city: humans.