Logo in black

Color palette (click to see all of them). The colors are bold, modern, and are almost like pop art.

IMAGE

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This is a joint entry with Tina Vaughn, who designed and created the logo.

The SFMTA deserves to have a timeless logo, representing the past, present, and future of San Francisco. This is a unified design, with the MTA being part of the F. This visual cue demonstrates how MTA is the fiber that completes the city. The dotted line between the unified S and F harkens to the streets, which is the infrastructure that connects all who enter the city.

The upward line of the streets illustrates progress, and moving forward. This helps people realize the SFMTA is not just about MUNI, or parking, or bike lanes, but that it's about everything— not just how you get around town. It's about how everyone who lives in and visits the city interacts within it. This logo turns the image of the SFTMA as a reactive agency into a progressive one. An agency that recognizes its place as the glue that bonds this incredible society together.

Simplicity in the logo is vital, as it suggests the SFMTA is not just a transportation agency, but an agency that helps you live your life. Without fuss, without clutter, without imposition. San Francisco is a joyous city, and people shape it through their daily habits and routines. The SFMTA is part of all our routines, so the tagline will ring true to all who hear it.

SFMTA- Make the city yours.