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Congratulations to Paul Miller, whose design was the unanimous pick of our judges to become the new look of the MTA!
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Help spread the word. Invite other San Francisco residents to participate.
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Challenge Details
  1. The Challenge
  2. About the Challenge
  3. The Winner
Sponsor
The Bold Italic
The Bold Italic
Partners
SFMTA
SFMTA
sfBIG
sfBIG
Virgin America
Virgin America

Challenge Judges
<b>Susan Cervantes</b><br>Precita Eyes
Susan Cervantes
Precita Eyes
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<b>Jeff Goodby</b><br>Goodby, Silverstein & Partners
Jeff Goodby
Goodby, Silverstein & Partners
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<b>Chimmy Lee</b><br>SFMTA
Chimmy Lee
SFMTA
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<b>Kate Patterson</b><br>San Francisco Arts Commission
Kate Patterson
San Francisco Arts Commission
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<b>The Bold Italic</b>
The Bold Italic
More Info
Prize Package
The winning idea of this challenge will be implemented on all new SFMTA vehicles, signage, correspondence, broadcast material, street furniture, and architecture.

In addition to becoming a part of San Francisco history, the winner will also receive a City and County of San Francisco Civic Innovation Award, a feature in The Bold Italic and an invitation to the Winner's Party at The Bold Italic headquarters.

The winner will also receive two round trip tickets from Virgin America, while the top two finalists will receive one round trip ticket each.
Ideas
Go Forward.
Updated: May 26, 2012 Joseph M2
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Go Forward.
Diagonal lines and steep peaks remind the rider that they would not want to walk up the hills either!
Go Forward.
A bright rainbow of San Francisco inspired color.
IMAGE
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This logo captures the essence of the steep San Francisco hills. I wouldn't want to climb them!

2 Comments
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This project is made possible by the City and County of San Francisco, SPUR, the Mayor's Office of Neighborhood Services and the Department of Technology
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