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Cutting through the Fog
Updated: May 26, 2012 James T3
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Cutting through the Fog
Cutting through the Fog
and in a variety of colors
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I like the vision of san francisco's transit systems zipping in and out of fronts of fog-- establishing order, timeliness, and aliveness in an atmosphere of stillness and muted form. This logo expresses that movement and that mission.

remake this logo at home:
i created this is keynote. i wrote SFMTA in black (1% opacity) and copy and pasted a bunch of times, translating one pixel to the right each time. then, to finish, i changed the text color of the topmost layer to white and boosted the opacity a bit.

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