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Challenge Details
Sponsor
The Bold Italic
Prize Package
The winning idea of this challenge will be implemented on all new SFMTA vehicles, signage, correspondence, broadcast material, street furniture, and architecture.
In addition to becoming a part of San Francisco history, the winner will also receive a City and County of San Francisco Civic Innovation Award, a feature in The Bold Italic and an invitation to the Winner's Party at The Bold Italic headquarters. The winner will also receive two round trip tickets from Virgin America, while the top two finalists will receive one round trip ticket each. |
The SFMTA ‘Fog Line’ logo highlights some of the city's most recognizable buildings while paying homage to San Francisco's most active and shifting feature. This concept is inspired by and built upon Martin Kay's "Bringing the City Together" In addition to leveraging the "A" to create a holding shape that can be filled with changing, iconic architecture, the fog line provides an opportunity to continuously reinvent the composition – keeping the logo from feeling static. Deep or shallow, calm or energetic, the fog keeps shifting.
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| This project is made possible by the City and County of San Francisco, SPUR, the Mayor's Office of Neighborhood Services and the Department of Technology | |
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