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Challenge Details
Sponsor
The Bold Italic
Prize Package
The winning idea of this challenge will be implemented on all new SFMTA vehicles, signage, correspondence, broadcast material, street furniture, and architecture.
In addition to becoming a part of San Francisco history, the winner will also receive a City and County of San Francisco Civic Innovation Award, a feature in The Bold Italic and an invitation to the Winner's Party at The Bold Italic headquarters. The winner will also receive two round trip tickets from Virgin America, while the top two finalists will receive one round trip ticket each. |
A moving multi-directional mark representing various transportation platforms and color denoting SF Bay Area terrain / land, sea, and air, with a nod to GG Bridge's international orange palette. The typographic signature uses serif (to denote heritage) and sans serif (to denote timelessness) letter forms. The tagline "Moving Us Together" is represented via the in-motion mark which comprises of multiple forms traveling in unison.
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| This project is made possible by the City and County of San Francisco, SPUR, the Mayor's Office of Neighborhood Services and the Department of Technology | |
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