[Skip to Content]
What local jobs and start-ups could we create from textiles now going to waste?
Help spread the word. Invite other San Francisco residents to participate.
Share
Share
Create a marketing/outreach social enterprise with QR Clothing
Updated: Sep 23, 2013 Jaime C2
101
16
5

The social enterprise will fulfill the mission of training budding entrepreneurs in how to operate a business by providing advertising and marketing through the use of QR codes printed on articles of clothing. Organizations, businesses and government agencies wishing to get "the word out" about a particular message, brand, issue, program, initiative will contract QR Clothing to produce a certain quantity. QR Clothing would design a graphic that would include a QR code linking to the website, app, coupon, survey, etc that the client wishes to visit & inform the public about. Additional services would include "canvassers" that would wear the QR Clothing and engage "paperlessly" with the public. This would also eliminate paper waste created by flyers. Clients would know precisely how many people they would engage with the marketing/outreach effort. Furthermore, a social media monitoring platform could geo-tag every interaction deepening the analytics and services QR Clothing can provide.

5 Comments
This project is made possible by the City and County of San Francisco, SPUR, the Mayor's Office of Neighborhood Services and the Department of Technology
logo logo logo logo Idea Collaboration by  MindMixer