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Challenge Details
Sponsor
The Bold Italic
Prize Package
The winning idea of this challenge will be implemented on all new SFMTA vehicles, signage, correspondence, broadcast material, street furniture, and architecture.
In addition to becoming a part of San Francisco history, the winner will also receive a City and County of San Francisco Civic Innovation Award, a feature in The Bold Italic and an invitation to the Winner's Party at The Bold Italic headquarters. The winner will also receive two round trip tickets from Virgin America, while the top two finalists will receive one round trip ticket each. |
This identity leverages the concept of paths. Whether they are via foot, bike, car, or train, these paths are connected or woven. The presented mark represents a part or crop of a larger pattern which can be connected for various multi-use applications. The connection of these pattern tiles represents growth and community. The tagline "Moving Forward Together" qualifies these ideas while positioning SFMTA's continuing future growth and progress.
6 Comments
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| This project is made possible by the City and County of San Francisco, SPUR, the Mayor's Office of Neighborhood Services and the Department of Technology | |
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