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Challenge Details
Sponsor
The Bold Italic
Prize Package
The winning idea of this challenge will be implemented on all new SFMTA vehicles, signage, correspondence, broadcast material, street furniture, and architecture.
In addition to becoming a part of San Francisco history, the winner will also receive a City and County of San Francisco Civic Innovation Award, a feature in The Bold Italic and an invitation to the Winner's Party at The Bold Italic headquarters. The winner will also receive two round trip tickets from Virgin America, while the top two finalists will receive one round trip ticket each. |
Representing a city of constant motion, vibrancy, and color, San Francisco MTA's identity should embody these characteristics. While simple in design, the colors used in this design set against the deep gray will pop and quickly become the identifying characteristics of SFMTA's affiliated vehicles and locations. Parallel lines in the logo allude to the the music culture and beat of the city with various colors playing the chords and notes. Thanks,
10 Comments
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| This project is made possible by the City and County of San Francisco, SPUR, the Mayor's Office of Neighborhood Services and the Department of Technology | |
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